Module guide Analytics Back to help

Analytics

Review traffic, top pages, and sources from the latest snapshot.

Use the sections below for the full walkthrough and the most common follow-up questions.

What this module does

The Analytics module gives you a practical traffic snapshot instead of a raw wall of numbers. It shows whether sessions are rising, which pages are getting attention, and where that traffic is coming from. When the live GA4 connection is not ready, the module falls back to deterministic sample data so the workflow still behaves the same way.

What you need to set up first

Have a GA4 property available if you want live data.
Set the property ID and service-account access during onboarding or setup.
Pick a refresh schedule that matches how often you want to check traffic.
Keep a note of the top pages you care about so you can compare them after each refresh.

How it works

1 When you refresh the snapshot, the module pulls the latest GA4-style metrics into a saved daily record.
2 If the credentials are missing, it uses sample data instead of leaving the page blank.
3 The latest snapshot becomes the summary at the top of the page.
4 Top pages and sources are stored as structured lists so you can compare them over time.
5 Exports give you a plain CSV version of the snapshot for outside analysis.

What you'll see in the UI

The stat cards show sessions, users, pageviews, average session duration, and bounce rate.
Top pages ranks the paths that are pulling in the most views and users.
Traffic sources shows where the traffic came from and how much each source contributed.
Export CSV gives you a simple file for sharing or spreadsheet work.

How to act on the output

Refresh the snapshot when you want the newest numbers.
Open the top pages table to see which URLs deserve more content or promotion.
Use the source table to decide whether organic, referral, or paid traffic needs attention.
Feed the latest snapshot into Reports when you want a client-ready summary.

Limits and known gaps

Analytics is snapshot-based, not a live streaming dashboard.
Live data depends on GA4 credentials and property access.
If the connector is not ready, sample data is shown so the interface remains usable.
The module does not replace a full analytics platform or custom event setup.

FAQ

Short answers for the most common follow-up questions.

Why do I have to refresh manually?

The module stores snapshots on refresh so you can compare one period with the next. That keeps the data stable for reports and exports.

What if I only see sample data?

That means the live GA4 connection is not configured yet. The workflow still works, but the numbers are the deterministic fallback values.

Can I export the numbers?

Yes. The CSV export is there for spreadsheet work or for sharing a snapshot with someone outside the Hub.

What is the most useful first thing to look at?

Start with sessions and top pages. That usually tells you whether traffic changed and which page is responsible.

Need more help?

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